Easy Shop Channel B.V.
Postbus 81110
3009 GC  Capelle aan den Ijssel
The Netherlands

KvK Rotterdam: 60776935

Email: info@easyshopchannel.com

ING Bank Netherlands - Amsterdam
IBAN: NL29 INGB 0006 4893 80


Online Shopping is our Business

Business Model

Shopping 24 hours, anywhere, and any way

Direct, live selling is about letting customers shop how, when, and where it best suits them. Easy Shop Channel leverages networked media to maximize their shopping convenience. As a modern mail-order company, Easy Shop Channel has a presence on multiple media platforms, including television, the Web, smartphones, tablets, and smart TV.

Success Strategy

Customers at the center of the EASYSHOPCHANNEL experience

Our programs seeks to keep customers at the center of the shopping experiences we creates. Easy Shop Channel accomplishes its goal by carefully managing its product range, providing entertaining discussions about trends, supporting networked shopping platforms, and by committing the company to service excellence.

The Challenge

Relevancy reduces returns

As a mail-order business, Our partners ships more than 16.5 million parcels every year. Product returns hit the bottom line in a number of ways, including costs associated with restocking and reselling. By harnessing real-time data to create offers that are more meaningful to customers and meet their specific needs, Easy Shop Channel hopes to decrease its return rate. A decrease as low as 1% could yield a seven-digit euro savings.

Acquiring the full customer picture

Easy Shop Channel  provide customers with best-in-class service across customer touch points and to deliver key sales and inventory information to the producers who steer the shows. The company also hopes to continue its growth through the effective use of new media, including mobile and social channels.
Easy Shop Channel can aggregate real-time customer data from multiple sources, enabling the delivery of personalized cross-sell and up-sell offers to each customer.

Better Business

Spotting the right trends for the right customers

Easy Shop Channel leverages the intuitive modeling and advanced data visualization in SAP Audience Discovery and Targeting to effectively segment large populations of customers quickly. Besides automating initiatives such as customized offers for unique segments and channels, marketers are able to spot trends and take appropriate measures to help reduce customer returns.


Helping customers make the right purchase

Easy Shop Channel uses data to effectively influence the buying behavior of customers to avoid situations that lead to merchandise returns. Besides personalized advice on which products to buy, Easy Shop Channel can also persuade shoppers, for example, not to order more than one size of an item (so-called “choice orders”). The company estimates that reducing the return rate by as little as 1% could lead to a seven-digit euro savings on the bottom line.

Lessons Learned

Incentivizing customers to choose better

After analyzing customer data with our programs, Easy Shop Channel found that customers who placed more choice orders and took longer to submit payment had higher-than-average return rates. This enabled the company to reduce these behaviors with better product descriptions and targeted messaging such as special offers to customers who reduce their return rates over a six month period.

Run Simple

Real-time engagement for stronger relationships

Real-time customer engagement requires precise information delivered in a timely manner to everyone who needs it, including shopping show producers, call center representatives, and marketers. Customer data helps reinforce the relationships Easy Shop Channel works carefully to cultivate. It also helps drive business revenue and margin through excellent customer service.

Journey Ahead

Interacting with precision

Consumers are expanding their shopping experiences to new devices and channels, including mobile apps and social media. Easy Shop Channel is preparing for this eventuality because people now form opinions about products and services well before they interact with the brand.
Our software technologies are at the heart of the online retailer’s customer engagement strategy. Easy Shop Channel plans to transition its core sales and service modules to optimize marketing campaigns by leveraging existing data for real-time predictive insights. Leveraging its Big Data will foster better customer understanding, enable personalized experiences, and improve the return on investment of campaigns.